I Had No Plan. I Had An Idea.

This book is a journey from a single idea to one million followers on the social network TikTok. It tells the story of a creation without a plan but fueled by a strong feeling—that somewhere inside there is more: more desire, more certainty, more of yourself.

"I Didn't Have a Plan, I Had an Idea" offers a candid look at the path of a content creator on social media, where success is not born of algorithms but of perseverance, consistency, and the will to stay in control. From the first video to collaborating with brands, from personal motivation to the challenges of artificial intelligence, each chapter reveals not only the practical experience but also the emotional price a creator has to pay to be seen and to keep their inner voice.

The book is about:
- the first creative steps and self-discovery;
- the relationship with the audience and the importance of responsibility;
- strategies that help you grow without burnout;
- pricing, collaborations, and the basics of entrepreneurship;
- the importance of the team and the turning point when the job becomes bigger than one person can bear;
- the pitfalls, pitfalls, manipulations, and dangers of social networks;
- artificial intelligence as a tool and a threat to the creator;
- creativity as personal therapy and a way to stay human.

This is not just a book about creation. It's a book about a man who started without a plan—with only one idea: that the will to create and act is stronger than any fear.

This book is for those who want to start but still don't dare. For those who are already creating but sometimes get stuck. And for those who realize that sometimes one thought can change a life.